Marketing Management

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Marketing Management — solved practice questions

8 Class 12 Business Studies questions with step-by-step solutions. Attempt each, then reveal the answer.

1. Q1easy

   The four Ps of the marketing mix are:

   • AProduct, People, Process, Physical evidence
   • BPrice, Profit, Place, People
   • CProduct, Price, People, Profit
   • DProduct, Price, Place, Promotion
   Show answer & solution

   Correct answer: (D) Product, Price, Place, Promotion

   The traditional marketing mix consists of four elements—Product, Price, Place (physical distribution) and Promotion—which a firm combines to satisfy its target customers.

2. Q2easy

   Which of the following is NOT one of the four Ps of the marketing mix?

   • AProduct
   • BPrice
   • CPromotion
   • DProfit
   Show answer & solution

   Correct answer: (D) Profit

   Profit is not an element of the marketing mix. The four Ps are Product, Price, Place and Promotion.

3. Q3medium

   The part of a brand which can be spoken is called the:

   • ABrand mark
   • BBrand name
   • CTrademark
   • DLogo
   Show answer & solution

   Correct answer: (B) Brand name

   A brand name is that part of a brand which can be spoken or vocalised, such as 'Asian Paints' or 'Saffola'.

4. Q4medium

   A brand or part of a brand that is given legal protection is called a:

   • ABrand name
   • BBrand mark
   • CTrademark
   • DLabel
   Show answer & solution

   Correct answer: (C) Trademark

   When a brand is registered and given legal protection, it becomes a trademark; only the owner then has the exclusive right to use it.

5. Q5medium

   The part of a brand that can be recognised but is not utterable (a symbol, design or distinctive colouring) is called the:

   • ABrand mark
   • BBrand name
   • CTrademark
   • DSlogan
   Show answer & solution

   Correct answer: (A) Brand mark

   A brand mark is the part of a brand that can be recognised but cannot be spoken—it appears as a symbol, design or distinctive colouring, such as the 'Gattu' figure or a logo.

6. Q6easy

   'Buy one get one free' offers and seasonal discounts are examples of:

   • AAdvertising
   • BPersonal selling
   • CSales promotion
   • DPublicity
   Show answer & solution

   Correct answer: (C) Sales promotion

   Sales promotion consists of short-term incentives such as discounts, free gifts, rebates and 'buy one get one free' offers that encourage immediate purchase.

7. Q7medium

   Which element of the promotion mix is a paid, non-personal form of communication delivered through mass media?

   • APersonal selling
   • BAdvertising
   • CSales promotion
   • DPublic relations
   Show answer & solution

   Correct answer: (B) Advertising

   Advertising is a paid, impersonal (non-personal) form of communication with an identified sponsor, delivered through mass media like television, newspapers and radio.

8. Q8medium

   Personal selling is best characterised by:

   • ADirect face-to-face interaction with flexibility to adjust to the customer
   • BImpersonal mass communication
   • CThe complete absence of human contact
   • DOne-way communication only
   Show answer & solution

   Correct answer: (A) Direct face-to-face interaction with flexibility to adjust to the customer

   Personal selling involves direct, face-to-face oral presentation to prospective buyers; being personal, it is flexible and the salesperson can adjust the message to each customer.

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